Whooz

/

Whooz Consumer Segmentation

0

Data Summary

Whooz Consumer Segmentation provides powerful cross-channel consumer classification based on demography, lifestyle, and behavior of all 8 million Dutch households. The dataset includes over 2,000 distinguishing features and offers a clear understanding of socio-economic characteristics, lifestyle choices, and spending patterns.

Use Cases

  • Location Planning
  • B2C Data Enrichment
  • Direct Marketing
  • Lead qualification and lead scoring
  • Marketing communication