Affectra

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SocioDemographics (hyperlocal dataset)

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Data Summary

The SocioDemographics dataset by Affectra offers over 1000 socio-demographic variables, including age, gender, education, income, family, and ethnicity breakdowns of the population at city, postal, neighborhood, or block precision over monthly, weekly, or daily time periods. It has a 2-year historical coverage with data delivery options via various frequencies and formats.

Use Cases

  • Location Intelligence
  • Demographic Segmentation
  • Retail Site Selection