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What is Personas Enrichment Data?
Gravy Personas delivers over 350 psychographic classifications for U.S. consumers based on their real-world visits. Use it to identify consumer interest groups like foodies, frequent shoppers, and in-market auto buyers.
What are the key use cases for Personas Data?
Gravy Analytics recommends using the data for Audience Insights, Audience Segmentation, Market Intelligence, Consumer Data Enrichment, and Target Market Analysis.
How much does Personas Data cost?
Pricing starts at $1 per API call. One-off purchase is $12,000, monthly license costs $12,000, and yearly license costs $50,000.
What delivery formats are available for Personas Data?
The data can be delivered in formats including .csv and .txt via S3 Bucket, SFTP, and REST API.
What is the historical coverage of Personas Data?
The dataset includes 3 years of historical data and can be delivered daily, weekly, monthly, quarterly, yearly, and on-demand.