VentiveIQ

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OTT / CTV Data

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Data Summary

VentiveIQ offers comprehensive OTT (Over-the-Top) and CTV (Connected TV) viewership data for the US and international markets, covering over 600 million monthly events. The data includes Device Graph, Viewership Graph, and IP Addresses associated with households, facilitating audience building and integration with other datasets for enhanced insights.

Use Cases

  • Audience Segmentation
  • Interest-based Audiences
  • Digital Advertising
  • Customer Data Insights
  • Digital Marketing