Please read pinned responses before asking your question below.
What is the dataset used for?
The dataset is recommended for Programmatic Advertising, Audience Creation, Analytics, and Digital Marketing. Healthcare organizations leverage the data for deeper insights and analytics.
What are the key benefits of using this dataset?
The dataset offers excellent coverage for all 265M US adults, expresses propensities in various ways, provides unique measures like Health Conscientiousness/Adherence and Ability to Pay for Medical Expenses, and supports audience creation, segmentation, and targeting for various marketing channels.
What formats are available for data delivery?
Data can be delivered via SFTP and Email, in formats such as .csv, .xls, and .txt. Delivery options include quarterly and yearly frequency.
How far back does the historical data go?
The dataset offers 1 year of historical coverage and can be delivered quarterly and yearly.