Frequently Asked Questions
Please read pinned responses before asking your question below.
What industries does the Brandbook Consumer Panel cover?
The dataset covers industries such as Retail, CPG, Restaurants, and Pharma within the South African market.
What is the lag time for data delivery?
The Brandbook Consumer Panel provides near real-time insights with a 2-week lag for the South African market.
How can businesses access the data?
Businesses can purchase data from Brandbook and access it via REST API in .json format based on their subscription budget and data requirements.
What quality assurance does Brandbook provide?
Brandbook reports 90% accuracy and 99% consistency in their data quality assurance for the Consumer Panel in South Africa.