Data Summary

The True Influence B2B Leads Data provides intent-driven targeting in the B2B industry with a focus on audience segmentation. The dataset covers 7,000 B2B topics in the US and Canada with 3 months of historical data and weekly updates.

Use Cases

• Account-Based Marketing (ABM)
• Audience Targeting
• CRM Data Enrichment
• Content Optimization
• Sales Prospecting
• ABM Support
• Programmatic/Campaign Audience Selection
• Marketing Program Optimization
• Engagement Optimization
• Buying Group / Demand Unit Identification
• Content Strategy Optimization
• Competitive & Sales Intelligence