Affectra

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Sentiment Scores (Hyperlocal Datastream)

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Data Summary

Capture the breakdown of positive, neutral & negative sentiment within communities at different geographic levels over various time periods. Affectra's Affectra indexes real-time geo-tagged events to provide sentiment scores normalized through proprietary algorithms.

Use Cases

  • Location Intelligence
  • Demographic Segmentation
  • Retail Site Selection
  • Benchmarking
  • Local Economic Forecasting